The Rationale of Following Your Passion

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Steve Jobs, Mark Zuckerberg and me.

During research for our book covering the onboarding process, we have talked to a lot of young people.  More than a couple are fond of quoting Steve Jobs.  He’s a rock star of business; one of those rare guys who crosses generations like a Keith Richards or Sir Paul McCarthy.  And while most of us prescribe to the follow-your passion theory, I believe the majority of business leaders have made a few conscious decisions to position ourselves professionally along the way. 

Does it make good business sense to follow your passion?

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