Turning Likes into Gold: Measuring Your Social Success

Turning Likes into Gold: Measuring Your Social Success A Distributor Channel Marketing Moment By Desiree Grace You know you need it- a social media strategy. Whether it’s LinkedIn, Facebook, Instagram, or even a Substack newsletter, if you aren’t on social media, you simply don’t exist . The age-old marketing conundrum, however, is how to measure what’s working in this newer world. In traditional advertising, you paid for a television ad, you monitored the Nielsen ratings, and you knew how many households were exposed to your message (reach) and how often (frequency). It’s a bit different with social media. First, you have media you own . This is the most similar to ye olde TV ad. Your company’s Facebook page or LinkedIn account- that’s owned. You control what goes in, and you can measure how many people visit, how long they stay (how “sticky” your page is), and even completion rates, like whether they finished that “about us” video. The good news is that you can measure and mo...