Stop Waiting to Feel Ready to Sell
A Perfect Failure Series Part 1: Stop Waiting to Feel Ready to Sell 🕒 3 min read By Frank Hurtte Early in the research for my book, The New Sales Guy Project , a new seller (sales guy, salesperson...) asked me a question I’ve now heard a hundred times since. "How much do I need to know before I start calling on customers?" It's a reasonable question. Every new salesperson worries about making a fool of themselves. Nobody wants to stand in front of an important maintenance manager, a techno-centric engineer, or a busy plant manager and discover halfway through the conversation that they've forgotten the one specification that really matters. The fear is real, maybe even excruciating for some. Unfortunately, the answer isn't all that soothing. "You’ll never know enough." For someone fresh out of a grueling engineering program, that thought was, shall we say, discouraging. But it's the reality of selling technical products. Forty-eight years ...