The Distributor Channel

A few letters occupy prominent positions in the lexicon of history; lingering long after the day they were opened. Some are remembered for their articulate and near-perfect use of the English language. Others tarry in our minds based on the diabolical message they transmitted. A new letter has found its way into this noted and well-studied class. Before we get to the latest addition, join me as we review a few famous or possibly infamous letters, The Bixby letter is famous for its perfect use of the English language. Along with the Gettysburg Address, the letter is one of Abraham Lincoln’s most studied remembrances. Ironically, it was published in the Boston Transcript on the same day the post was delivered to a Mrs. Bixby on November 25th, 1864. Here’s what it said: “Dear Madam, I have been shown in the files of the War Department a statement of the Adjutant General of Massachusetts, that you are the mother of five sons who have died gloriously on the field of battle.” I

Failure to recognize changes in the business landscape can result in systemic failure. Since approximately March 15th, the business climate has changed dramatically. While the length and permanence of the changes can be argued, for now, and likely through the end of 2020, the shift in the business climate is real and exceedingly different from just a couple months ago. It is time for manufacturers and their distribution partners to look at the operating environment and have some frank discussions about the future. Some distributor contracts have been in place for years. Many of them are built around the concepts which are, at least for now, obsolete. Let’s review some of these ideas. Good distributors: Maintain an inventory. Develop year over year growth. Identify new customers in their territory. Assume technical service and post-sale shortfalls tied to the manufacturer. Conduct customer events to promote new products. Participate in and perhaps taking the lead in

Nearly everyone with a radio, TV, or internet connection in the U.S. has heard or seen the term “PPP” bantered around in the news. It seems to have slipped temporarily out of the news cycle, so here’s a quick refresher. The Coronavirus Aid, Relief, and Economic Security Act of 2020 , otherwise known as the CARES Act (I am amazed at the acronyms the guys in Washington come up with) is a $2 Trillion stimulus bill designed to minimize damage to the U.S. economy based on COVID-19 related shutdowns. Within the massive bill was a $349 Billion fund intended to provide loans to small businesses with the intent of guaranteeing eight weeks of payroll and other costs associated with remaining viable. This little sliver of the gigantic stimulus bill is referred to as the Paycheck Protection Program or PPP. How this applies to knowledge-based distributors All but the largest of distribution-based companies easily qualify for the program. Based on a weekly survey we developed for the As