Your Organization’s Makeover: More Than Just Wallpaper!
Your Organization’s Makeover: More Than Just Wallpaper!
By Desiree Grace
Some companies
reorganize as often as my Mother would redecorate, meaning, every 3 years or as
styles changed. In the case of Mother, it was her passion to redecorate and
keep up with the latest trends in interior design. Some companies develop
costly habits by following the latest trends in organizational design. In both
cases, it's not advisable to blindly follow trends without justification. There
should be a logical reason for making changes, such as a shift in the needs of
the family or the company that necessitates a redesign.
If your
corporate strategy or target market has changed, that might be a good impetus
to check your current structure against your strategy. A few examples will
illustrate the point.
Let’s say your
new CEO has been charged with improving profits. He or she might look for
redundant functions within the expensive VP, SVP, and C-suite functions. If
your functions overlap, that could be an opportunity for rationalization and,
unfortunately, editing within those departments. As painful as it might be, the
CEO has an obligation to run a lean, mean profit machine.
In a different
situation, there is an urgent requirement for increased business development.
The Sales and Marketing departments need additional investment to drive growth.
To address this, you would prioritize both departments and add horsepower to
their teams, while also establishing clear goals, metrics, and a timeline for
return on investment (ROI).
A new market
looks promising, and you need to expand geography. This, too, will require
investment in infrastructure, including a regional distribution center and added
service centers. Operations and Procurement will need to support the expansion.
Human Resources will need to help you staff those facilities. This, too, will
require an organizational adjustment, such as a new region.
Organizations,
whether they are associations, distributors, representative agents, or
manufacturers, often encounter new strategies, goals, and even target markets.
To effectively support these goals, it is crucial to ensure that your
organizational structure aligns with them. Ask yourself the difficult
questions: Is my current structure working? Is it meeting my needs? If the
answer is no, then it’s time to revise, revamp, and restructure.
Restructuring
should not be based on fads or trends; instead, it should support your overall
mission. Otherwise, you may just be trading wallpaper for paint.
Stuck with how
to structure? Give River Heights Consulting a shout. We’ve got experience with
all types of design and can offer you support. (Wallpapering not included.)
About the Author
Desiree
Grace is River Heights Consulting’s resident marketing strategist and
organizational whisperer. With years of experience helping companies cut
through the chaos and align their structure with their goals, Desiree has a
keen ability to separate fads from fundamentals. Her expertise lies in
designing organizations that are lively, adaptable, and ready to grow, without
needing a new “redecorator” every few years.
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