Point of Sale Data - Not used?
One point of discussion among distributors across all lines of trade comes under the heading of POS data. Distributors find themselves being muscled into providing POS data which is expensive (because every manufacturer wants it done differently) and distracting. In a recent informal poll conducted by this office, most distributor sales managers could think of just one or two suppliers who provided them with a reasonable clue that POS data was being used for anything worthwhile. A recent survey completed by Pembroke Consulting backs up this largely anecdotal story. Distributors and their partners need to get together on this. Sending data "over the wall" where it is not properly used is only friction in the channel. AHTD , PTDA , NAED and a number of others have developed POS guideline models that need serious consideration. A survey recently completed by Pembroke Consulting uncovered a "surprising number" of companies, still using manual systems for collecti...