Amazon: Best Friend or Worst Enemy?
Bad advice disguised as a how to compete against Amazon article Vultures circle high overhead. Stumbling, struggling, maybe even crawling way down below, we see the cadaverous body of the wholesale distributor. The experts are once again predicting the demise of distribution. Unless we heed their costly advice, our lifeless corpse of an industry will be served up as carrion caviar. And the folks at Amazon will dance a merry jig around our tombstone. It’s not too hard to imagine the advice these guys are tossing out. Spend money on building your own e-commerce site. Hire them or their company to assist you in growing your very own mini-Amazon. For our kind of distributor operation, this is a terrible recommendation. What is our kind of distribution? A few years ago I coined the term “Knowledge-based distribution” to describe our type of business. In this knowledge-based world, we sell a bit of our expertise with every brown box headed out the door. Depend