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Strategic Account Planning Part 9

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Partners, Allies, Friends and Money No man is an island, it takes a village; heck even the Lone Ranger had Tonto, Bevis has Butt-head and, stretching things to the limit of reason, Ren, the insanely psychotic Chihuahua plays off a dimwitted cat sidekick named “Stimpy” (Stimpson J. Cat). There is power in teams. We’ve discovered in today’s selling environment most salespeople work as part of a team. While the structure of the team varies based on the industry, organization and technologies sold, the basic framework is almost always the same. The salesperson acts as the leader orchestrating longer term strategy and individual tactical moves. When it works, the beauty of the concept brings a tear to my eyes. On the flip side, a dysfunctional team is a train wreck looking for a place to happen. We are going to break this subject into two sections: • Other employees from within your own organization • Supply-partners and various vendors While each category is part of the...