The Distributor Channel

Picture it: September, 1965- 5th grade. Brushy Branch School.  The sun gleaming through the tall windows after recess. School had started the week before, and no one had bothered to tell the weatherman. The days were long and balmy, perfect for playing outside. But there we sat, marshaled in old-style  stamped army surplus steel  school desks. Our first big homework assignment of the year was due. All the kids were excited by the prospect of impressing the new teacher, except Johnny. As we proudly turned over yellow papers featuring our finest cursive hand, we heard the now-famous line. “Mr. Stanko, the dog ate my homework.” Shy of selecting a fresh slab of bologna over a clean sheet of ruled paper for a writing tablet, the whole K-9 misadventure sounded a little “fishy.” Somewhere along the way, many sales managers have heard a grown-up variation of this excuse. If you haven’t heard a story like this, there’s a good chance you aren’t demanding enough process from your team.

Some might call it eavesdropping, but we call it our uniquely unscientific methodology for tracking distributor trends. We listen. Plus, we get phone calls, emails and occasional text messages from distributors. When we hear the same topic mentioned more than a dozen times in the course of a month, we know the topic is coming to the surface. For some reason, the topic of sales compensation is showing up --- repeatedly. Here are a few questions I believe are pertinent to any thinking directed to the topic. Point One: Do you see you sales efforts becoming more team focused? • Do you see your business employing more or fewer people in the sales function in five years? (Potential new positions might be Specialists, Project Managers, Customer Crib/VMI maintainers, Tele-sales, Application Engineers and others.) • Do you believe a well-developed team could sell more than semi-autonomous salespeople? • Do you believe your current outside sales force will be or should be part