The Dog Ate My Customer List (and other Excuses from the Sales Department)
Picture it: September, 1965- 5th grade. Brushy Branch School. The sun gleaming through the tall windows after recess. School had started the week before, and no one had bothered to tell the weatherman. The days were long and balmy, perfect for playing outside. But there we sat, marshaled in old-style stamped army surplus steel school desks. Our first big homework assignment of the year was due. All the kids were excited by the prospect of impressing the new teacher, except Johnny. As we proudly turned over yellow papers featuring our finest cursive hand, we heard the now-famous line. “Mr. Stanko, the dog ate my homework.” Shy of selecting a fresh slab of bologna over a clean sheet of ruled paper for a writing tablet, the whole K-9 misadventure sounded a little “fishy.” Somewhere along the way, many sales managers have heard a grown-up variation of this excuse. If you haven’t heard a story like this, there’s a good chance you aren’t demanding enough process fro...