Research by industry consultant Brent Grover indicates the typical distributor invests over $150,000 before a salesperson generates profit for the company. Here’s an attention grabber, that new guy out there struggling to figure things out is burning through dollars like a forest fire. A couple of months ago, I hosted a meeting of new distributor salespeople. Their common link; they all had fewer than 18 months experience in the outside role. We asked which of them had any training when they hit the road. Unfortunately, most were introduced to their new job the same way as their bosses: “Here’s the key to the company car, there’s your territory, go forth and sell.” Despite high costs and financial mounting financial pressures, most distributors start new salespeople off without a well thought out onboarding process. One of the critical points of bringing on any new salesperson comes in setting process expectations. They start their career without truly understanding some ...