Many knowledge-based distributors are seriously considering the move into e-commerce. A few of the forward-thinking companies have already started their efforts. Along the way, these early adopters have discovered some of the pot-holes in the road to a credible e-commerce platform. The whole “e-commerce thing” is still developing. There are a million (well at least a couple hundred) misconceptions floating around. Based on the situation, we decided to share some numbers. 12,000+ Automation related Google searches per day: Just in the State of Ohio Why pick on automation? We used automation related terms because less spill over into other hobby or DIY topics was less than what might be seen with electrical, plumbing or other lines of trade. The assumption is simple: those searching for Variable Frequency Drives, Programmable Controllers and other automation equipment are industrially focused and most likely the types of customer contacts knowledge-based distributors serve. 81 P...