Who needs to read this book, who doesn’t, and why? Ask any authors and they will freely tell you about the inspiration behind their penned masterpiece.  They will also give you a list of reasons to buy (and read) the book.  It’s unheard of for an author to tell you NOT to make the purchase.  But, I’m not just any author.   My motivation for writing this book. I have been personally involved in the sales process for Knowledge-based Distributors for a very long time; forty-five years at last count.  I have assisted new salespeople in some way or another for at least thirty years. As a Knowledge-based distributor salesperson with over 45 years of experience, I acknowledge that most of the skills and methodologies I learned early in my career are outdated.  While most experienced salespeople do not have as much experience as me, it’s safe to say sales leaders who started their journey after the launch of the iPhone in 2007 have a completely different exper...