Creating More Selling Time…and Money!
In my conversations with salespeople about sales call numbers, one common point is the need for more selling time. For newer salespeople breaking into the profession, simply getting enough sales calls to build a territory can be challenging. For the more experienced seller, not generating enough calls is less of a career shortcoming and more of a frustration. They have mastered the products and technologies sold by their company and now feel their growth is limited by the natural time constraints of reaching customers. For top-tier sellers, creating more sales time becomes an instrument to increase their dominance at major customers. They plan to develop relationships with the dozens of potential buying influences at the account, but somehow find themselves constantly busy with existing contacts. Try as they may, they are limited by their inability to carve out the time for what Stephen Covey calls “activities that are important but not urgent.” Wherever you are in this sales/t