Why do customers buy? Questions and Comments
www.inddist.com I just had the opportunity to review Industrial Distribution Magazine’s annual survey . This year they focused on distributor value and quite frankly, I am not shocked by the results. I am, however, deeply disappointed. The survey question asked “Which are the primary reasons your customers do business with you?” The respondents reported the following reasons: 85.17% Relationship 74.16% Product Availability 68.42% Technical Support 62.20% Delivery Time 50.72% Price 31.10% Engineering Capabilities 30.62% Vendor Managed Inventory 28.23% 24x7 Support 3.35% Other This was the 69 th edition of this survey; meaning the very first edition fell well before my father started in the distribution business back in the 50s. Silly me, but somehow I imagined our industry had progressed. With a couple exceptions, the results look like something straight out of 1965. I am disenchan...