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I Have Something to Say!

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American Music Icon Willie Nelson is turning 81.  While most octogenarians enjoy hanging out at home and occasionally doting over grandkids, Willie is still way out there; touring, “toking,” and writing songs.  For those of you who happen to be near Austin, Texas, Willie has a big shindig lined up on April 29 th  to celebrate his birthday.  True Confession:  I love Willie’s music, it comes with growing up in a Texaco Station.  But this isn’t about Mr. Nelson, it’s about you. Some time ago, I read an interview where Willie said his songs rang true because he really had something to say.  The same concept might be applied to individual sales effort. If we don’t have something to say, why visit the customer?  This sounds sort of strange.  But, “having something to say” might mean having a plan for the sales call; better still, a strategy for the next three or four calls.  Why am I wr...