Nearly everyone with a radio, TV, or internet connection in the U.S. has heard or seen the term “PPP” bantered around in the news. It seems to have slipped temporarily out of the news cycle, so here’s a quick refresher. The Coronavirus Aid, Relief, and Economic Security Act of 2020 , otherwise known as the CARES Act (I am amazed at the acronyms the guys in Washington come up with) is a $2 Trillion stimulus bill designed to minimize damage to the U.S. economy based on COVID-19 related shutdowns. Within the massive bill was a $349 Billion fund intended to provide loans to small businesses with the intent of guaranteeing eight weeks of payroll and other costs associated with remaining viable. This little sliver of the gigantic stimulus bill is referred to as the Paycheck Protection Program or PPP. How this applies to knowledge-based distributors All but the largest of distribution-based companies easily qualify for the program. Based on a weekly survey we developed for the As...