Are you doing business with OEMs?
Does your OEM customer view spare parts as a revenue stream? Solution sellers should know the answer to this You and your customer can share a love of those spare parts! very simple question. Strangely, perhaps even sadly, many distributor sales guys have never fully explored the question. In their daily struggle to get parts specified, solve technical issues and sometimes baby-sit orders flowing from the customer, they overlook an opportunity to move up the supplier food-chain. For review let’s look at the types of folks selling to our customers: Type of Supplier Customer Perception Vendor A company we send lists of materials to and sometimes make purchases if the price is right and delivery schedules meet our needs. Supplier A company we regularly purchase from because they appear to provide a competitive price and good service. Valued-Supplier A company we do more ...