Fast Cars, Smart Marketing: The Mix That Works By Desiree Grace Lamborghinis. Maseratis. Bugattis. Ferraris. Alfa Romeos. They all make my heart race. Who doesn’t love an Italian sports car? What these brands have mastered is the Marketing Mix , the essential combination of Product, Price, Place, and Promotion that shapes their go-to-market strategy. Yes, they’re expensive. But oh my goodness, are they a joy to drive. Speed, traction, handling on the curves of a racetrack, the product is superb. The value is there. For someone who loves sports cars, the exchange of money for product makes perfect sense. Place? Highly selective distribution. You can’t just stroll into any dealer in any small town. You must journey to an authorized dealership. That exclusivity adds prestige. Promotion? If you know, you know. These aren’t brands advertised during average TV shows. Instead, they lean into prestige, exclusivity, performance, and emotion. This is not your average mass marketing plan...