Unleash Your Selling Power: Introducing "Wired for Sales"
articles for their readers. I love the publications because they serve the markets that I find most interesting. I also know that many of my long-time friends read and find value in the messages contained on their pages.
Last year I was offered to host an ongoing
column devoted to sales in our business and I accepted the new challenge.
Here is the good news, the bad news, and the great
news.
The good news – Quoting one of my heroes, Teddy
Roosevelt, this column gives me a “Bully Pulpit” for talking about issues that
I feel strongly about. The Pulpit part
implies preaching, which I promise to tone down. But still, things like the sales process,
getting paid for our knowledge, and fee-based services have been part of my
lexicon since long before starting River Heights Consulting. I guarantee I will constantly remind people
of their importance.
The bad news – Doing a column allows me approximately
700 words to speak my mind. Again,
quoting a hero and great President, Abraham Lincoln, “If I had more time, I
would have written you a shorter letter.”
I struggle with shorter articles.
I almost always have the challenge of shrinking stories down to the more
common 1,500-word format used in most articles. Thankfully, I have people for that.
The great news – I get to insert a bit more of my
personality into the column. This “Frank
Speak” includes humor, bad analogies, and stuff I learned as a kid working in
my dad’s business. Better yet, there is
a place on the Industrial Supply site for your comments, questions, or anything
else you want to add. If you want to
write anonymous hate mail, you, too will have a Bully Pulpit.
Check it out HERE
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