The Distributor Channel

New salespeople often get “stuck” in the purchasing department.  We previously mentioned Value Engineering as a tool to break free from the purchasing trap.  However, after visiting the topic with a few experienced hands, has become clear we needed to better outline what we have in mind as a selling tool.  Without further ado, allow me to share the proper definition.  Borrowing from Wikipedia : Value engineering (VE) is a systematic method to improve the "value" of goods or products and services by using an examination of function. Value, as defined, is the ratio of function to cost. Value can, therefore, be increased by either improving the function or reducing the cost. It is a primary tenet of value engineering that basic functions be preserved and not be reduced as a consequence of pursuing value improvements. Value Engineering for the solution-based salesperson is the review of existing purchases against new products and technologies.  The process should also includ

Yep, it’s that time of year again. Even though I am busy with client year-end planning, new salesperson training and steering a couple of distributors toward fee-based services, I take time away from work to visit my long-time (being born in 270 AD, he hates it when I say old) friend Saint Nicholas – aka Santa Claus. I can’t remember a time when I didn’t know Santa. The back of the earliest picture of us together has a timestamp of 1957, but I know we visited prior to that day when our paths crossed at the Downtown Houston Foley’s. Based on my early recollections, Santa was a great friend and business advisor to my grandfather. Following one of my short meetings with the “Jolly One”, I overheard the two of them talking about meeting down at the Eagle’s Club later. As politically incorrect as it is today, my five-year-old olfactory nerves sensed Santa and my grandfather shared the habit of smoking a cigar after a hard day at work. Over the years, Mr. Claus has become a frien

You’re a new salesperson. You’re on the hunt for potential customers. And… it’s a struggle to find people willing to accept an appointment with you. Since you either found the name off the internet or asked someone “Who at your company buys left-handed widgets?” and ended up with a name, you find yourself face to face with a denizen of the purchasing department. Purchasing departments come in many sizes, shapes and flavors. Other potential titles might include procurement, sourcing, supplier relationship management, and supply chain management. But make no mistake, these are purchasing people. Back in 2014, I received a great deal of flack for making/publishing this comment (and quoting myself): “Imagine an epic battle. Conjure up a vision of cloven-hooved archfiends dashing the lifeblood of our economy. Think about an ever-escalating conflict with carnage scattered back to the 1970s. Visualize a place where one side knowingly operates under false assumptions and poorly conc