Who’s doing the selling?
Over the past few months, I have been working closely with David Gordon of the Channel Marketing Group. David is laser focused on the Electrical Distribution Channel. His blog, Electrical Trends is widely read by those who call themselves electrical distributors. This is a large and diverse group. They range from people who are full ahead knowledge-based distributors to those who might be better categorized as “supply houses”. We have discovered, the issues are very similar. A good many in the electrical channel wonder who is doing the selling. More importantly, how does this selling impact the operational costs and how should a distributor (and their supply partners) look at the overall direction of their business? As suppliers continue to broaden their product offerings and fight for market share in sometimes niche areas, these suppliers must review and take a new look at precisely who is doing the selling. Wi...