Turning Cost into Cash: A Podcast with Frank Hurtte

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Turning Cost into Cash: A Podcast with Frank Hurtte

Hire Slow, Fire Fast might sound harsh, but Frank Hurtte isn’t pulling punches when it comes
to sales success. In this latest IEDA podcast episode, Frank dives into why your dealership’s sales team should be more than just “expense-report addicts in logo shirts” and how strong leadership, coaching, and accountability can turn new hires into revenue drivers. Whether you’re behind the wheel, on a jog, or grabbing a coffee, this is the kind of straight-talk sales wisdom you don’t want to miss.

Listen on the Independent Equipment Dealers Association Group page OR... 

Want to listen during your drive time?

Click for Spotify and Apple Podcasts.


About the Author

Frank Hurtte has nearly 50 years of industrial sales experience and is the founder of River Heights Consulting. He’s the author of The New Sales Guy Project and several other books, a sought-after speaker, and a regular magazine columnist. Frank is known for telling it like it is: “Sales is the only part of your company that consistently turns cost into cash.”



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