A Distributor Channel Marketing Moment Omnichannel or Bust: The Future of B2B Sales By Desiree Grace Your best contractor customer? He may not be your best customer for long if you can’t meet him where he’s at, be it the office, the job site, or somewhere in between. He’s busy and looking for solutions, expertise, and value. And value? It’s no longer just about price and product quality. It’s about the ease of doing business. In today’s fast-paced digital landscape, B2B buyers aren’t just searching for products; they’re demanding seamless experiences. That’s where omnichannel sales come in. It’s not just a marketing buzzword; it’s a strategic shift that’s transforming how businesses connect, sell, and grow. It’s how you maintain loyalty and earn repeat business. What Is Omnichannel Sales? Omnichannel sales is the practice of offering customers multiple integrated ways to interact with your business, across digital platforms, inside sales, in-person meetings, phone calls, video cha...

  Surviving the Sales Zombie Apocalypse: Is Your Team Brain Dead? By Frank Hurtte, River Heights Consulting In honor of Halloween and all things creepy and unsettling, let’s talk about a truly frightening business epidemic: Sales Zombies . You’ve seen them lurching around in the wild: salespeople moving through the motions, cold-calling without purpose, and chasing the same tired deals. Driven by habit instead of strategy, they slowly drain profits, eat away at customer loyalty, and leave a trail of missed opportunities. Here are four telltale signs your sales team might be showing symptoms of zombification, and how to bring them back to life. 1. Sales Zombies Don’t Understand Their Customers The best salespeople know how their customers make money, manage costs, and stay competitive. The undead ones? They don’t. Without understanding key business drivers like labor costs, inventory control, and waste, they can’t offer meaningful solutions or position themselves as tr...

From Hothead to Harvard Business Review: An EQ Journey By Desiree Grace Ever screw up in a tense situation with a colleague and kick yourself afterward? I just did that. I was irked that something got missed and was harsher with my colleague than I should have been. (J, you know who you are.) That got me thinking, it's time for a refresh on EQ, emotional intelligence, as much for my benefit as for yours. Like a lot of skills, it's use it or lose it. So, without further ado... 1. Great Leaders Have It By "great," I mean dynamic, charismatic, popular, people who build businesses and get things done. Mark Zuckerberg (Meta), Richard Branson (Virgin), Indra Nooyi (Pepsi) all have it. The ability to read a room, connect with people, and adapt to the audience— that's EQ . It's not the same as IQ, which we're all familiar with. Researchers have found that exceptional leaders have high EQ compared to average leaders and get better results. For exampl...

Your Brand Called. It Wants a Story. A Distributor Channel Marketing Moment By Desiree Grace Remember Aesop’s Fables? Perhaps you recall the story of the Tortoise and the Hare. These short tales deliver powerful lessons in a fun, memorable way. That’s the heart of content creation. When you tell a story about your brand or product in a fun and engaging way, you bring it to life. Video, music, and visuals can enhance the experience, tapping into your audience’s five senses and imagination. This not only improves brand recall when customers need your product or service, but also builds positive emotional connections. Content creation is a team player. Much like the lion in Aesop’s fable needed a friend to pull a thorn from his paw, your content creators support your overall marketing strategy. They work alongside your advertising and your copywriting—but content creation is not the same thing as copywriting. Examples of content creation include podcasts, blogs, newsletters, In...

Behind the Glamour: The Foundations of Trade Show  Success By Desiree Grace House porn. You know it when you see it, those home remodeling shows that suck you in until, suddenly, you’ve killed an hour and started planning an outdoor kitchen, a fancy mudroom, and garage storage that would make your local mechanic jealous. But here’s the thing: those shows conveniently gloss over two essentials, the cost and the infrastructure. The foundation, plumbing, electrical… all the not-so-glamorous parts that actually make the remodel possible. Trade shows and association meetings are no different. From the outside, they look easy and glamorous, you know, schmoozing with buddies, smoking cigars, swapping stories. What you don’t see is the foundation, the prep work that makes the event worth the investment. Just like a solid remodel, what happens before the spotlight determines success. Here are ways to make sure your foundation is level and watertight before your next event: Rev...