Was I Wrong about the Importance of E-commerce?
I have been thinking about e-commerce a lot lately. Back in 2016, I said, “While the argument for Amazon-like eCommerce may make great sense for the distributors falling into the “Logistics” side of the distribution industry, similar investment on the Knowledge-based side of the evolutionary line is likely to be poorly spent.” For full context, read it HERE . What a difference seven years and a global pandemic can make! Today I believe every distributor needs to have an e-commerce platform. Here are a couple of reasons. Earlier this week my friend Ian Heller over at the Distribution Strategy Group sent me an email promoting a January 18th web presentation called The 2023 State of E-commerce in Distribution . The email said: Distributors with e-commerce report that 19.7% of their sales came through digital channels in 2022. That’s compared with: • 14.5% in 2021 • 11.6% in 2020 This is ...