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Showing posts with the label customer contacts

What did you do during your Quarantine?

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A news flash just revealed over 2.8 Billion people currently live under some form of travel restriction. Here in Iowa, we are not under the same stringent guidelines as New York or California, but most sensible folks are limiting their exposure to others. Working from home, not traveling unless necessary and certainly curtailing all social interactions. Call it what you may, but for the sake of discussion, let’s say we’re quarantined. The readers of this group are still working; most from home and all working diligently to keep business flowing. But, the logistics of working from home creates extra time. For instance, we have no commute, no need to dress for work (some of you may even be reading this while donned in purple sweatpants) and no errands tied to daily work routines. Since our social life is limited to the spousal unit and maybe kiddos, we’re not required to attend networking events, parties, coach soccer practice or wait in line at our favorite restaurants, we’ve go...

Why is Customer Relationship Management Important?

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Customer Relationship Management (CRM) and the various software systems designed to assist in its implementation have been hot topics historically across distributor-land.  The truth is, many companies made the purchase, launched their efforts with the greatest intentions and then stumbled on the execution of such systems. Lack of performance has many root causes.  Some of the early CRM packages lacked important features, such as the ability to sync data with Outlook (which is commonly used by salespeople to manage calendars, contacts and daily activities.)  Other times, the distributor failed to understand how CRM systems interacted with their business, making the whole thing an exercise in dead-end data entry.  A few times, technical issues like the ability to quickly enter and access data from remote locations, made the process unmanageable.  In my opinion, however, will power could be characterized as the biggest driver of less than stellar results....