Thinking about Money? Thinking about Sales Process? Thinking about CRM? (A Book Review) Talking to distributors, we have discovered that many of them have made big investments in Customer Relationship Management (CRM) Systems.  Many of them have pushed their salespeople to track customer contacts and enter opportunities.  Candid conversations reveal, however, that the vast majority still feel like they are not getting their money’s worth from their CRM system.  This brings us to the subject of this post: a book by SalesProcess 360’s Brian Gardner. Brian brings a wealth of information to the topic.  He has decades of industrial sales experience.  He worked as a salesperson, sales manager and as a software developer.  Make no mistake, this book isn’t a 100 page advertisement for some software platform.  Instead, it’s about sales process and applying technology to automate the sales process. Mr. Gardner reverses the process most distribut...