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Infamous Letters in History

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A few letters occupy prominent positions in the lexicon of history; lingering long after the day they were opened. Some are remembered for their articulate and near-perfect use of the English language. Others tarry in our minds based on the diabolical message they transmitted. A new letter has found its way into this noted and well-studied class. Before we get to the latest addition, join me as we review a few famous or possibly infamous letters, The Bixby letter is famous for its perfect use of the English language. Along with the Gettysburg Address, the letter is one of Abraham Lincoln’s most studied remembrances. Ironically, it was published in the Boston Transcript on the same day the post was delivered to a Mrs. Bixby on November 25th, 1864. Here’s what it said: “Dear Madam, I have been shown in the files of the War Department a statement of the Adjutant General of Massachusetts, that you are the mother of five sons who have died gloriously on the field of battle.” I ...

The New Salesperson - Getting out of the Purchasing Trap

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You’re a new salesperson. You’re on the hunt for potential customers. And… it’s a struggle to find people willing to accept an appointment with you. Since you either found the name off the internet or asked someone “Who at your company buys left-handed widgets?” and ended up with a name, you find yourself face to face with a denizen of the purchasing department. Purchasing departments come in many sizes, shapes and flavors. Other potential titles might include procurement, sourcing, supplier relationship management, and supply chain management. But make no mistake, these are purchasing people. Back in 2014, I received a great deal of flack for making/publishing this comment (and quoting myself): “Imagine an epic battle. Conjure up a vision of cloven-hooved archfiends dashing the lifeblood of our economy. Think about an ever-escalating conflict with carnage scattered back to the 1970s. Visualize a place where one side knowingly operates under false assumptions and poorly conc...