Product Training or Sales Training?
When I ask the question “Do you have sales meetings?” most often the answer is to the Without teaching about the science of selling, your meeting room may as well be empty affirmative. Weekly, monthly, quarterly or something else is the standard answer. But when it comes to content, a few follow up questions are often needed. That’s when the truth comes out; distributor sales meetings are rarely about sales. Oh, sometimes the numbers are reviewed. Goals are generally discussed near the beginning and ending of each year. And occasionally, distributors talk about the need for results on some supply-partner’s new product line. Rarely, if ever, do distributor leaders actually talk about the science of selling. Over the past few days, I have participated in over a half dozen conversations (phone, email and social media) on the topic of sales meetings. Allow me to highlight. In one conversation a manufacturer asked one of their...