Joint calls between distributors and suppliers can feel like a balancing act, part partnership and part tug‑of‑war. In his latest article for Industrial Supply Trends , Frank Hurtte breaks down why these interactions often create tension and how smart distributors can turn them into strategic advantages. Frank explores the two competing instincts that show up on joint calls: protecting the customer relationship and leveraging supplier expertise. His perspective is shaped by decades in the industrial channel, and the article offers practical guidance for anyone navigating manufacturer-distributor dynamics. Read the full article  HERE. Joint Calls, Am I Suffering from a Split Personality?