Grow your Margin by Two Points - An opportunity to attend SPA's Pricing Strategy Seminar - For Free
Imagine the impact of two additional points of additional
margin to your business. Since I got
into the business back in the 70s, distributors have talked about adding just a
single point. They held rah-rah employee
meetings, made posters embarrassed with things like “The Power of One” and listened
intently as experts extolled the virtues of Matrix Pricing. Nothing sustainable happened; they were largely
unsuccessful.
Over the past couple of years, I have had the opportunity
to study the margin results enjoyed by the clients of Strategic Pricing
Associates. Being an engineer by
training (and a bit of a computer geek), it was their scientific computer
analysis of invoiced pricing that originally drew me to their company. However, after learning more and interviewing
dozens of their clients for my own research in sales process, I would say I am
struck with their process.
It’s a combination of analytics, documentation, metrics
and coaching; precisely what I believe goes into a great process. Here’s a quick breakdown:
Analytics
Computer-based scientific analytics give distributors a
better view of their situation than is humanly possible. The typical distributor has millions of
pricing permutations – think 2,000 customers x 1,000 SKUs equals 2,000,000 unique
pricing situations. It’s not humanly
possible to manage this kind of data even using a really good spreadsheet.
Documentation
The SPA plan segments both customers and products. It spells out a plan for pricing agreements
which have been abandoned or abused. It lays
down documentation via reliable system prices that take the burden of decision
off of inside sales people.
Metrics
SPA refers to these metrics as Ratios of Attainment. They provide the tools to measure how much of
your business is selling at management set prices versus discounting. These numbers are available by customer,
territory, branch and product lines. Remembering,
that which is measured improves, the very act of setting measures drives
results on its own accord.
Coaching
Not only does SPA’s process provide solid data for
coaching their client’s employees, using experience garnered from over 350
distributor implementations SPA provides management level coaching to drive the
greatest results.
Why am I sharing this?
SPA will be holding a FREE Strategy Seminar in Chicago on September 19th. I have taken part in a half dozen of these
sessions and I feel they provide value.
I will be speaking to the group and taking part in some of the panel discussions.
If you would like to register or learn more, I suggest
you click here of contact Sheri Morford at 216-455-1544. These things fill up fast.
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