Frank's IMARK Electrical Article on Using Services as a Competitive Advantage

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This week we have a feature article on IMARK Electrical Now!

I have spoken and written at length about charging for services.  In the same vein, this article talks about considering the impact your services have on your customers and how to use that information to your advantage.  

Go check it out!



Short on time?
Here are direct links to items mentioned in the article:

My manifesto on Amazon about the subject

A whitepaper written for The Distribution Strategy Group





Frank Hurtte, Founding Partner of River Heights Consulting, shares his personal experiences with 728 years of "in the trenches" training and 17 years as a consultant.  He serves as a personal coach to industry leaders across many lines of distribution.  He has authored 5.5 books (one is almost done) and has written hundreds of articles for national trade magazines, including Industrial Supply Magazine.

Frank is also a sought-after copywriter of marketing materials for technology companies.  His charismatic, yet laid-back, easy-to-follow manner makes him a favorite among public speakers.

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