Distributors: customers, partners or something in between? The Supply-Partner side of the Etiquette Story The whole etiquette issue is not one sided. Over the last couple of weeks we have received several calls and comments on the topic: What part of distributor/supplier etiquette bugs you the most? This week I would like to hit on a point made by a couple of folks on the supplier side. To launch the topic, here is a comment many great supply-partners feel throws a wet blanket on the partnering equation. “Don’t forget, we (Distributors) are the customer.” As I think back in time, I realize I might have used this line a few times myself. Reflecting on the subject, I see both sides of the argument. Speaking for distributors, I can see some validity in the point. We write checks to the supplier; often paying with much greater rapidity and regularity than those who finally end up with the product. I struggle to recall a manufacturer who extends anything other than 30 d...