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Showing posts with the label Online order entry

An Exercise in Questioning Your Sales Compensation Plan

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Some might call it eavesdropping, but we call it our uniquely unscientific methodology for tracking distributor trends. We listen. Plus, we get phone calls, emails and occasional text messages from distributors. When we hear the same topic mentioned more than a dozen times in the course of a month, we know the topic is coming to the surface. For some reason, the topic of sales compensation is showing up --- repeatedly. Here are a few questions I believe are pertinent to any thinking directed to the topic. Point One: Do you see you sales efforts becoming more team focused? • Do you see your business employing more or fewer people in the sales function in five years? (Potential new positions might be Specialists, Project Managers, Customer Crib/VMI maintainers, Tele-sales, Application Engineers and others.) • Do you believe a well-developed team could sell more than semi-autonomous salespeople? • Do you believe your current outside sales force will be or should be part ...

Technology for the Knowledge-based Distributor

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Online order entry seems to be the next big thing in distribution.  Reading the distributor trade press, we are deafened with calls urging distributors to invest in the technology.  For some, the idea makes sense.  But before whipping out the wallet, let’s put some thought into the subject.  All of these experts trot out Amazon, W.W. Grainer and a handful of online retailers as the poster children of how online order entry has changed our world.  No doubt about it, these folks are growing their business at the expense of brick and mortar based organizations.  True confessions here, I am a dedicated Amazon shopper; buying everything from books to dog treats.  That being said, we aren’t talking apples to apples here. I believe most solutions oriented distributors cannot afford to make a play in the “internet store” business.  Here’s how I came to this conclusion: ·          Most solution pro...