As we conduct voice of customer type activities, one thing has become obvious:  It’s hard to get good unbiased information from every customer type.  When an opportunity arises, distributors must be all ears.  Sometimes the message brings a smile to our faces, other times… well, it’s a hard pill to swallow.  But still, it is the voice of the customer.  Listen, ponder, think, and if appropriate, react. Recently, a good friend and client sent me a link to a post from Reddit.  My friend is a technical guy, and a distributor, so one post jumped out at him and certainly intrigued me.    This should be required reading for every distributor regardless of the product you sell.   Why?  This post provides an unvarnished view of how customers see distributors.  Some of the comments posted in response are painful while others will make you smile, but it must be read. For those of you who perhaps don’t follow such things, Reddit is the se...