The State of Distributor Sales 2022 Report

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The State of Distributor Sales 2022

COVID-19 made its dramatic world debut in 2020.  When the
subject of Global Pandemics comes up in some far-flung future dinner conversation, I plan on citing Friday, March 13th as the day any normalcy slipped out of my life.  It would be an understatement to say, “A lot of water has passed under the bridge since then.”  The Distribution Model has undergone a lot of external pressure.

The past fifty years or so have repeatedly demonstrated a major point – distributors can change with their environment.  The distributor business model today bears very little resemblance to the business operated by my parents a half-century ago.  I started this project as keenly interested in exactly what has changed and established a benchmark for distributors to consider as they moved into the future.

The result of the research concluded with a whitepaper and a presentation titled:

2022 State of Distributor Sales: Rewriting the Distributor Sales Playbook for a New Era

Here are a few factoids from the whitepaper.  Feel free to use over drinks at your next industry meeting.

·        Only 45 percent of Distributors are Satisfied with their Sales Results

·        66 percent of distributors are NOT satisfied with their efforts to acquire new customers

·        Distributors are making about 40 percent fewer sales calls today than pre-Covid, and plan even fewer in the next three years

·        Over 30 percent of distributors have a sales administrator position

·        58 percent of all distributors have an ecommerce platform

·        66 percent of distributors are charging for some of their services

 

The full 20-page report is yours for the asking.  Check it out HERE.  Feel free to give me a call, drop me an email, or send out a carrier pigeon if you have questions or comments.

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